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Hero MarketingI call it Hero Marketing. When you’re trying to sell to an executive, you have to realize one major thing. That executive makes his/her purchasing decisions on whether or not they’re going to get fired or not. It’s true. Ever hear the old line “Nobody ever got fired for hiring IBM?”. It’s true. To make sales... Read more »
More From the Video Blog
New Podcast Series: Let Jim Kukral Yell At You!Today’s Daily Flip is in audio form below. Summary: I’ve found that I do some of my best motivational work when I yell at the audience. Ok, I don’t scream at them, but I aggressively tell them about the opportunities they are missing when it comes to things like video and other online marketing things in general. And…... Read more »
OnlineVideoToolkit.com Is Live - Win My Flip CameraIn this world, you have to give to get back. So when I started getting about 10 emails a day asking me how I make my web videos, I had two options. 1. Create a guide about how I do it and sell it for profit. Or… 2. Create a guide about how I do it and just give the darn thing away, for free. I choose the free route. Introducing, OnlineVideoToolkit.com.... Read more »
You Should Start A PodcastYou should start a podcast. Why? Because your competitors are starting to do it, and frankly… it’s pretty easy and fun to do. There’s no excuses really. Look around… Are you going to be the person who waited to do it and be behind the curve a year from now, or will you be the visionary in your industry? The team that... Read more »
Is Your Online Social Life Ruining Your Real Family Life?Being “social online” using things like Twitter and Facebook is all part of having and building a brand online, especially a personal brand. I cannot “not” be on Twitter and be active. If I wasn’t, it would be a liability to me in my line of work as a consultant in the business of online marketing. So the downside... Read more »
Who Wants Twittermethis.com?Twittermethis.com, my grand Twitter marketing experiment, is up for grabs. Who wants to take it over and give it a good home? I just don’t have time to do it. Watch the video for details. Read More →
Ezinearticles.com - Article Marketing TipsI always thought that doing “article marketing” was a waste of time. That was until I actually started doing it and I’m now seeing that if you do it right, it can drive lots of traffic to your web properties. Plus, hey, if you’re writing high-quality, original content… that’s not such a bad thing. Check... Read more »
ACCertified.com - Affiliate Manager CertificationToday I’m reviewing a service called ACCertified.com, which is affiliate manager training and certification. Why? Well, I’ve been in the affiliate marketing industry for years, and I can tell you that this is a much needed service. Affiliate Classroom was smart. They saw a need in the marketplace, and filled it. If you are in the... Read more »
What Color Is Your Flip Camera SubmissionsA few weeks ago I asked you to shout out your color of your Flip camera in video or picture format on Flickr. By the way, you can still do this so c’mon and have some fun! Here’s some video responses by a few people that got in on the fun. First is a video from the gang at Marketleverage. Second is a video from Missy Ward, and... Read more »
Storytelling With Frog & ToadWriting blogs, or doing videos, or audio, or anything we do in marketing is storytelling. Today I read from one of my favorite children’s books ‘Frog and Toad’ to demonstrate that storytelling is what we should all aspire to be better at. The copyblogger will tell you this over and over. He tells stories, and he tells them... Read more »
Everything Is Show BusinessLook. Don’t get fooled. A LOT of what you see on the Internets is “show business”. Loren Feldman is the best example. The guy is an entertainer who’s doing a “show”. It’s to entertain you and get attention. Ratings/traffic. Mylee Cyrus and those “racy photos”… same thing. Paula Abdul... Read more »
Marketing With SMS (text messaging)?So, how much SMS marketing have you done? If you’re like me… probably none. Yet. It’s coming. The first thing us marketers need to do is understand what SMS is. It’s text messaging. Imagine a double opt-in email sender, but through text. Here’s an interview I did with the guys at Mobilestorm about SMS. Will be... Read more »
Finance Tips For Small Businesses & EntrepreneursI’m bad with finance. I mean, really bad. It’s the weakest part of my game. So I always look to the experts to help me out. I ask a LOT of questions and I let them do their jobs. In today’s video, I get get some finance tips for small business owners from Elizabeth from Growupstrategies.com. Enjoy. Read More →
Elevator Pitch: Zane SavageAnother elevator pitch from an animated guy called Zane Savage. Great pitch… assuming he wants people to think he’s nuts. LOL. It really is a good pitch. What do you think? How about sending in your own elevator pitch? Email me the link and I’ll feature it here on this blog. Read More →
Niche is Pronounced as “Nitch” or “Neesh”?So, how do YOU pronounce the word “niche”? As “nitch”, or “neesh”? See my pronunciation in the video below. Let’s end this debate. It’s time to vote. Go here and cast your vote. If you want, make a video of yourself saying it and send me the link and I’ll post it here. Read More →
Elevator Pitch: Zing Sales SolutionsHere’s another elevator pitch sent in from someone brave enough to try. This time from Roger from Zing Sales Solutions. It’s a few over the 15-second mark, but it’s “ok”. I admit after watching it once I only know that he does some type of sales solution, but I’m not sure “exactly” what. That... Read more »
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